Self Pleasure and Self Care

New survey powered by TROJAN™ reveals Gen-Z women are enjoying self-pleasure more than men

Findings suggest including masturbation in self-care routines can help increase personal pleasure and satisfaction


TORONTO, ON – Wednesday July 24, 2019 – Practicing self-care is an important part of our daily routine. Simple practices like exercise, healthy eating and meditation can help encourage positive, healthy relationships with ourselves. TROJAN™ is encouraging young men and women to incorporate a different type of self-care, or in this case, self-love, into their routine – masturbation. In celebration of International Self-Care Day on Wednesday, July 24, TROJAN™ and the Sex Information and Education Council of Canada (SIECCAN) have released findings from a new survey on self-pleasure and masturbation among Canadians between 18-24 years old.

When people think about masturbation, it’s often thought of primarily in a male context. But masturbation is an important component of sexual health, wellbeing and self-exploration, and is an important source of pleasure and satisfaction for all genders. In fact, according to the survey findings, this is true more for girls than guys, which is even more reason for women to make masturbation part of their self-care routine!

“Masturbation has long been considered primarily a part of men’s sexual experience, and our findings definitely support past research indicating men masturbate more often than women,” said Dr. Robin Milhausen, sexuality and relationships researcher at the University of Guelph and an investigator on the survey. “However, we also found that women are more likely to find masturbation pleasurable. More young women are finding pleasure in their own bodies, and creating that for themselves, and this is a wonderful step forward for young people.”

Mars vs Venus: While men were almost 2X more likely to report masturbating at least once a week than women (65% vs 35%), women were more likely to report their last masturbation was very pleasurable (38% of women vs 29% of men).

The more the merrier: 43% of women who masturbated more often reported their last masturbation was very pleasurable, compared to 27% of women who didn’t masturbate as often.

Findings also suggest that masturbation contributes to healthy relationships with partners and satisfying sex lives.


Satisfaction guaranteed: Men who said their last masturbation was very pleasurable were more likely to be emotionally and sexually satisfied in their relationship, and communicate their sexual preferences more often.


Sexual Healing: 47% of women and 39% of men who said their last masturbation was more pleasurable also said they were happier overall with their sexual lives.


Along with the introduction of masturbation into self-care routines, vibrators and lubricants can help to enhance these experiences, while allowing you to explore [yourself] with confidence.


Shake, rattle, pop: 54% of women used a vibrator to increase pleasure during their last masturbation and 46% of these women said it was very pleasurable, compared to 35% of women who did not use a vibrator.

Wet, not so wild: Lubrication can be an important source of increased sexual pleasure, however only 17% of men and 10% of women are enhancing their masturbation with lubrication!


TROJAN™ offers water-based lubricants, which are compatible with vibrators as well as silicone-based lubricants for long-lasting pleasure. Lubricants enhance intimacy and pleasure during masturbation and sex with a partner. TROJAN™ also offers a line of high-quality vibrators that help enhance sexual pleasure, with unique features including multiple speeds, pulse patterns and a variety of shapes and types.


“We can use the findings from this survey to normalize masturbation for both men and women, and to encourage young people to explore their bodies, developing sexual comfort”, said Dr. Milhausen. “A positive relationship with your own body, particularly developed early in life, can have positive implications for sexual wellbeing and relationships in later adulthood.”

Self-pleasure through masturbation is an important aspect in self-care and self-love practice. It builds confidence in exploring and understanding our bodies and contributes to heightened experiences of pleasure and emotional and sexual satisfaction. That’s why TROJAN™ is encouraging Canadians to Explore With Confidence and embrace self-pleasure not only on International Self-Care Day, but incorporating it into their regular self-care routine.

Funded by TROJAN™, this comprehensive survey of the sexual health of Canadian university students varying in sexual orientation, aged 18 to 24, was designed by researchers at the Sex Information and Education Council of Canada (SIECCAN) and the University of Guelph. Findings are based on data from 1472 young adults from more than 50 universities across Canada, who completed a 64-item online survey. The survey was conducted by Leger Marketing.


To learn more about TROJAN™ please visit, for more information on SIECCAN please visit For additional information about the survey or its findings please contact:


Caitlin Crawford, Veritas Communications


Phone: 416.504.8733




TROJAN™ is Canada’s #1 Sexual Wellness brand. Trusted for over 100 years. TROJAN™ offers a wide range of premium quality Condoms, Personal Lubricants and Vibrators. Trojan™ latex condoms are made from premium quality latex to help reduce the risk of unintended pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. TROJAN™ Lubricants offer a wide selection of water-based and silicone-based lubricants that can help enhance intimacy and pleasure. TROJAN™ Vibrations is a line of high-quality vibrators and rings, offering unique features including multiple speeds, pulse patterns and a variety of sizes and sensual designs. TROJAN™ is committed to investing in public health efforts to support sexual health. For more information, visit




The Sex Information and Education Council of Canada (SIECCAN) is a not-for-profit charitable organization that works with health professionals, educators, community organizations, governments, and corporate partners to promote the sexual and reproductive health of Canadians.

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